Campaigns
Amplifying the voices of Maldivian scientists, policymakers, and conservationists, the Voice of The Maldives campaign brought the stories of the Maldives to a global stage. Through groundbreaking research, live broadcasts, and a powerful social media campaign, the initiative highlighted the unique challenges and opportunities facing the world’s most climate-vulnerable nation.
Global Reach: Over 2,900 broadcast and digital content features across 283 broadcasters, 1,168 publishers, and 120+ countries, reaching millions worldwide.
Social Media Impact: Engaged 19.6 million users, sparking critical conversations around climate resilience and ocean conservation.
The initiative highlighted the unique challenges and opportunities facing the world’s most climate-vulnerable nation
Historic All-Female Aquanaut Team: For the first time, two Maldivian women conducted deep-ocean research aboard a submersible, making history and inspiring future generations.
Presidential Visit: President Ibrahim Mohamed Solih joined the mission, reaffirming its national importance.
Discovery of the Trapping Zone: At depths of 500 meters, researchers uncovered a new ecosystem teeming with life, dubbed “The Trapping Zone.”
Satho Rahaa Seamount Mapped: The first mapping and scientific survey of this underwater mountain in the northern Indian Ocean.
The Voice of The Maldives received unprecedented international attention:
Featured in Forbes, Daily Mail, Euronews, NY Daily, El Tiempo, and more.
Coverage across key regions, including the US, India, France, Brazil, Spain, and the Maldives.
Science and technology-focused features in Tech Times, Live Science, and Interesting Engineering.
Social Media Campaign
The campaign’s social media efforts achieved an engagement of 19.6 million people globally, sharing stories like:
Act Now: Climate advocacy leading up to COP27.
Discovery of the Trapping Zone: A groundbreaking moment celebrated worldwide.
Journey to the Deep: Sheena Talma and Mohamed Shimal’s leadership in exploring uncharted ocean depths.
